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Roku (pronounced "roh koo"),[1] founded in October 2002, is a privately held Saratoga, California[2]consumer electronics company that sells home digital media products. The company was founded byReplayTV founder Anthony Wood. 'Roku' means 'six' in Japanese, a reference to the six companies Wood has launched. Roku's current consumer products line-up includes the Roku SoundBridge, a network music player, and the SoundBridge Radio, a network music player with built-in speakers and subwoofer, AM-FM receiver, volume-ramping alarm clock, preset buttons, SD slot and headphone jack. For retailers, Roku also makes the BrightSign solid-state media player, designed to drive HD displays in a retail environment.

Roku's audio products do not use internal storage but rely on Wi-Fi or Ethernet to stream digital audio over a network, either from Internet radio or a computer attached to the same network. Roku introduced the Radio Roku Internet radio directory in August 2007. Radio Roku provides a directory of Internet stations, accessible from a web browser or from SoundBridge players.

Roku formerly made the PhotoBridge HD1000, a system for displaying images on a high-definition TV, as well as streaming MPEG video. The unit has four card readers on the front and can read from Memory Stick, MultiMediaCard, SD Memory Card, SmartMedia Card, CompactFlash Card type II. The HD1000 has been discontinued.

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